Soft Power - kwy

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Oliver van den Berg

Windkanalmodell Dickkopf, 2007
Windkanalmodell Fisch, 2007
Windkanalmodell Käfer, 2007

Since the end of the Cold War and the subsequent opening of the international environment, the pursuit of national interests abroad through hard power has come under increasing examination. The use of military force on foreign soil has in particular been criticised. The high profile examples of Iraq and Afghanistan providing fuel to arguments that such an approach cannot succeed in the complex tasks of nation building and fighting terrorism. Within this context, the concept of soft power and the use of cultural diplomacy have increasingly been put forward as alternative or complementary approaches. Academy for cultural diplomacy, 2010

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Bewegung Nurr and Robert Sokol

Uprise, 2010

War is no longer defined in purely military terms, but is also waged with the help of non-military, informative and psychological methods called “psychological warfare” or “cultural war”. These methods have a long history. The American military strategist Liddell Hart had already developed the strategy of indirect approach prior to the Second World War. The American and British armed forces made use of “psychological warfare” against Germany during the Second World War, and later on it was used to re-educate the German people. Peter Bachmaier, 2011

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Wolfgang Stiller

Matchstickmen, 2008

The topic of integration and media exposure raises the subject of ‘soft power’ and the questions: how is China perceived by the non-Chinese world? Does China generate goodwill, or antipathy? Does the Chinese leadership consciously generate soft power, or is it a more spontaneous outcome of economic and artistic activity?
Alan Hunter, 2009

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Surrend

Dusken er tilbage, 2010
Endlösung, 2010
S-W-I-N-E, 2006
NPD, 2007

From Facebook postings to political cartoons, social media is seen by many diplomats and extremists as a weapon of "soft power" in the war to win the hearts and minds of people. CBS News, 2011

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Christine Weber

parade_5, 2009

The US was once the undisputed global powerhouse. Now it is under threat from contenders who use the influence of culture and lifestyle to fight for global economic and political dominance. This political manipulation is referred to as soft power – achieving what you want by attracting and persuading others to adopt your customs - thriving on control, not force. BBC World Service, 2010

Soft Power
Organised by Franziska Leuthäußer and Alekos Hofstetter
January - February 2011
Galerie Kvant, Berlin

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